Íæż½ã½ã

The Marketing and Digital Strategy degree at Íæż½ã½ã is a comprehensive program that prepares you for a career in today’s digital age. You will learn how to develop strategic marketing plans, create effective digital and social media campaigns, and analyze data to measure your success.

In Íæż½ã½ã's online Marketing and Digital Strategy program, you'll gain a solid grounding in core business knowledge while gaining a strong understanding of consumer behavior, market segmentation and analysis, digital and social media marketing strategy, branding and product development, advertising, pricing strategies, market research, and marketing ethics.

You'll be immersed in real-world projects with partner organizations, and our highly- networked faculty will introduce you to a wide range of careers in marketing and connect you with internships and employment opportunities. Business students can earn industry-recognized certificates on platforms such as Google Analytics, HubSpot, and Hootsuite, showing potential employers that they are ready to go!

While pursuing your bachelor's degree, you may be eligible to take up to nine credits in Íæż½ã½ã's MBA in Healthcare or Master of Arts in Organizational Leadership. Courses will count toward both your bachelor's degree and your master's degree.

We also offer various student support services, including career counseling, internship opportunities, and financial aid.

Classes meet: Online

Time to completion: 24 months

Credits for major: 52

Cost per credit (2024–2025): $500

Start: Fall, Spring, or Summer

Íæż½ã½ã has a strong reputation for academic excellence. Our Marketing and Digital Strategy degree program is accredited by the .